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September 29th, 2012

9/29/2012

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Social Media for Small Business

You can use social media to market your small business through FaceBook, LinkedIn, Twitter, YouTube, and many more such sites. They all have advantages that I will tell you about. You have to develop a strategy for social media to work effectively. Ask to be a connection - "It is great to meet you." Twitter is a great resource for people you do not know. Follow people you can learn from. LinkedIn is a professional network, accept everyone.  Facebook is the best network to have for people you have a relationship with. YouTube is a great way to reach the younger generation and it is a great search engine as well. It provides visual presentation and integrates into all levels. Websites are becoming less & less relevant as more people are using mobile devices (40%) to access information. Use Google Ad Words to determine the best keywords to use in your ad campaigns. One of the most important things about social media is to focus on ENGAGEMENT, (ROE) return on engagement. Become part of the social media culture!

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    Mary Mohr

    Graphic Designer, Social Media Coordinator, Librarian Extraordinaire, Runner, Accomplished Woman, Mother, Wife, Sister and Friend.

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